Market your products: Promote your products and services. Paula's Choice, a skincare brand, recognizes that some of their customers are chasing clear skin, so they stepped in to offer advice. Adding the recognizable Today Show logo is a simple way to add social proof to the promotional message. But remember: When using emojis for marketing purposes, make sure you know the meaning and connotation of the specific one(s) you incorporate. Try different CTAs, e.g., graphic versus Inline copy, bold versus subtle. Youll use the same guidelines for writing your emails that we discussed previously to ensure that your readers find your emails useful and interesting. Optimize your email with calls-to-action. To keep your email on-brand, consider using the following tactics: Nobody wants to read a cluttered and unorganized email this makes recipients feel overwhelmed and can lead to increased abandonment. Only collect contact data that is necessary for and relevant to your business. Thanks to the bright blue color choice, it's easy for recipients to understand how the rates have shifted in just a quick glance. Which blog posts are worth sharing? Sure, youre speaking to 100+ people at one time, but your leads dont need to know it. Make sure your emails are providing value to your audience before trying to upsell. The email is promoting a sale, but you wouldn't know it right away: All you see is the copy, "This is worth the scroll," along with a very long (and very scroll-worthy), high-definition picture of an ice cream cone. Whether its a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it.
What is Email Marketing? | Mailchimp Pro Tip: When using multiple images in an html email, consider what colors complement and contrast with each other. The answer to each week's question is in the following week's newsletter, which means you need to open another email for the conclusion. Heres an overview of how you can comply with GDPR laws: These regulations will be taken seriously (as they should), so its a good idea to create a GDPR strategy for your business before you start sending out emails.
Email Template Designs to Inspire Your Next Campaign - Vision6 Yum! Each week, hosts Sam Parr and Shaan Puri explore new business ideas based on trends and opportunities in the market, Redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals, A daily dose of irreverent, offbeat, and informative takes on business and tech news, Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank, Build your business for far and fast success, HubSpot CMO Kipp Bodnar and Zapier CMO Kieran Flanagan share what's happening now in marketing and what's ahead. Its the second thing recipients see. The colorful experience doesn't stop with the email. Keep company records to prove GDPR compliance. Use a responsive design. Litmus Loved by Zoe - Head of Marketing US Our partners at Litmus are renowned for sending superb emails. Send content that is relevant to your leads lifecycle stage. Free and premium plans, Content management software. Therefore, your content may not always be relevant to certain audience members. You can also take a look at some quick additional tips in this video by HubSpot Academy: And remember, your subscribers want to hear from you and they want to relate to you. Decide how often you plan to contact your list and inform your audience upfront.
31 Best Email Marketing Examples To Get Inspired [+Templates] You can also sync your current email service provider (ESP) with the software to access all of your email and contact information from a central location. While red is known to convey power or passion, yellow is often considered both bright and energizing. Think about a lead magnet that is relevant, useful, and makes your prospects lives easier. Youll never know what type of people make up your email list until you test the variables. Highlight products within categories to familiarize subscribers with your inventory. The great thing about autoresponders is that you can set it and forget it.
Your guide to email design: How to create beautiful newsletters - Canva Write an attention-grabbing pre-header. 14 of the Best Examples of Beautiful Email Design, If you need help writing effective email copy, so you can get back to the fun part, HubSpot's, Pop up for FREE EMAIL SIGNATURE GENERATOR, Click here to check out more email marketing examples from our library, showcasing holiday gift ideas from their websites, using color schemes that go with the season. Free and premium plans. The email showed subscribers exactly how the organization uses contributions before asking for more donations at the bottom of the message. Take yourself through the user experience before you go live. Analyze your results and keep only the version that performed better. Tennessee State Parks sent a newsletter on various park projects that used donations. Create a free drip email course. When you're an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. Great email signature design is another way you can establish a professional and personal feel over email. This should come as no surprise.
31 stunning email design ideas that will have customers clicking It will build trust and ensure you stay top of mind for your audience. Free and premium plans, Sales CRM software. This consideration can make the experiences of transitioning from section to section seamless for the viewer, compelling engaged attention throughout the message. An effective email is a relevant email. Provide practical information that solves a problem and creates a realistic way to achieve the solution. You should order it using our service! Yelp is a great example of a brand that really gets email marketing, so for those marketers out there that want a refresher on email marketing best practices, or just a little email inspiration, drink in these email marketing insights (and maybe a coffee or 2) along the way. A/B testing, or split testing, is a way to see what type of email performs best with your audience by analyzing the results of email A against email B. Heres the step-by-step process for A/B testing your emails: Most email service providers will have A/B testing built into their software, which will make it easy for you to compare email results without much manual work. They are compelling for a few reasons: They're talented storytellers, who know their audience well, allowing them to share timely and relevant tips, tricks and best practices. To ensure your emails stand out and grab the attention of these audience members, your email design needs to be on point. SXSW SXSW (South by Southwest, Southby) is an annual arts and technology festival in Austin, Texas. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools.
Email Marketing Inspiration: How Brands Utilize Gmail's - Litmus Editor's note: This post was originally published in August, 2017 and has been updated for comprehensiveness. The Best Email Marketing Campaigns for Inspiration 1. Ensure that the asset is easy to consume. To make the daily emails engaging and unique, they include previews of the articles and an occasional quiz. Learn what it takes to create a successful email newsletter, Published: 104 Email Marketing Myths, Experiments, and Inspiration provides over one hundred different tips and ideas that will jump-start your email marketing program, and drive more engagement and results with your contacts. An email marketing provider (ESP) is a great resource if you're looking for any level of support while fine-tuning your email marketing efforts.
5 Websites for When You're Stuck With Marketing The curse of bad data on your marketing content. 1. Meaning, that unsubscribe button isnt an option. 2.1 Dollar Shave Club. Editor's note: This post was originally published in 2019 and has been updated for comprehensiveness. Paula's Choice, a skincare brand, recognizes that some of their customers are chasing clear skin, so they stepped in to offer advice. In fact, when you add emojis to your email subject line and/ or email copy, you can increase your open and click-through rates. 3. Here are the best ways to analyze the effectiveness of your email marketing campaigns. Whatever your industry, looking at marketing inspiration from other brands far and wide is great stimulus. These include a few blog marketing-related articles to read and learn from. A/B test your design. The brand: Poppy Barley is a retailer with stores in Calgary and Edmonton, specializing in leather footwear and accessories, like backpacks, wallets, and purses. An email list (we'll cover how to build your email list in the next section) is a group of users who have given you permission to send them relevant content. Social proof about your company can encourage people to buy. Why not let a picture tell the story for you? Here's how some fellow email marketers utilize that tag: 6. While your emails should mainly serve subscribers, you can also use them for research. This email is a prime example if you want to repurpose blog content into nurture emails. Editor's Note: This post was originally published in May 2012 and has been updated for freshness, accuracy, and comprehensiveness. Use real email addresses in the "From" and "Reply to" fields. In this guide, we'll talk about what email design is, cover 13 best practices, examples of successful email design, and offer some tools you may be interested in experimenting with. Here are a few guidelines to ensure youre creating a valuable asset for your potential list. For every dollar spent, email marketing averages an ROI of $38. Keep your email on-brand. to break up the written content and create a memorable experience. Eye-catching and impactful emails will help you build long-lasting relationships and convert more people into paying customers and brand advocates. Sometimes, words can be overrated. Subscribe to the Marketing Blog below. Generate leads: Entice subscribers to provide their personal information in exchange for an asset that theyd find valuable. Another thing we love are those bright red calls-to-action; they look pretty clickable wouldn't you agree? Pro Tip: If you make it to the bottom, you'll notice that the tip of the ice cream cone acts like a directional arrow, pointing recipients toward the call-to-action. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. The software ensures your emails will have a responsive design and automatically comes with over 100 pre-made templates to customize for specific recipients. Show SaaS account usage to congratulate their progress or make them aware of their account billing limits. We're committed to your privacy. You dont need any IT or coding knowledge, and you can easily customize mobile-friendly emails. Before you come up with your campaign goals, gather some context.
14 of the Best Examples of Beautiful Email Design - HubSpot Blog Tell subscribers about your company wins, and thank them for being involved. You might expect a beautiful email from a company that's announcing an email design conference and Litmus doesn't disappoint. Although Vital Proteins' email design contains many images and a lot of information, its neatly organized so it doesnt feel overwhelming to recipients. In an autoresponder, a user receives a specific set of emails at specific time intervals no matter what action they take. Step 1: Establish your email marketing goals It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. When she's not typing away, you'll find her volunteering at the animal shelter and obsessing over a new hobby every week. The weekly question is an incentive to keep coming back, though. Pro Tip: Offering something like a discount on a purchase, without overselling, inclines readers to take a look at their own time, with the knowledge that they will receive incentives for engaging further. See pricing, Marketing automation software. You can bring attention to previous media features. Email marketing is one of the most effective ways to engage customers and drive sales for ecommerce stores.
Email inspiration: 16 places to look for exciting email examples The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day.
21 Email Marketing Examples to Follow (2023) - Shopify Here are some specifics you can include in your email signature: A great way to streamline the process of working on and incorporate all 13 of the above best practices is to use email design tools and software. Steph Knapp is a freelance B2B + SaaS content marketer that loves educating and empowering curious humans. Next, let's take a moment to cover some universally-accepted email marketing best practices regarding how to send marketing emails. Lets take a look at some successful email designs to inspire your work. Something important to note about GDPR is that it only applies to businesses that operate in the European Union and businesses that market to EU citizens. Add a first name field in your subject line and/or greeting. The offer can take a number of formats, should be valuable to your prospects, and is given away for free in exchange for an email address. Remember that your lead magnet should be relevant to your prospects. October 07, 2022. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). In fact, nearly 80% of marketers consider it to be one of their top three most effective channels. Available for Microsoft Excel and Google Sheets. Inside is a quite informative and illustrative onboarding email that leads the user through the steps of how to use and benefit from the service. It helps you boost conversions and revenue by providing subscribers and customers with valuable information to help achieve their goals.
30 Brilliant Email Marketing Examples (Best B2B & B2C Examples) - Sumo Consumers get a lot of emails from e-commerce businesses showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. Heres how you should organize your report: While there are many rules to sending a marketing email, the most important is this: Treat your subscribers like humans. You can find free icon packs that include the most commonly used icons, at websites like FlatIcon.com. Below this, you'll find a clean design that includes concise copy, whimsical illustrations, and a great use of white space. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more. Pro Tip: Simply put, there is no replacement for good product photography. Pro Tip: Excitement is more difficult to elicit from audiences than one would think. Dont scare them away with a long form with several fields. This ensures that your new subscriber is genuinely interested in your emails and will likely be more engaged. Constantly creating is tough, but you don't have to do it alone. Giving a behind-the-scenes peek instills confidence about how they use funds and builds excitement about improvements to look forward to.
31 Examples of Email Marketing Campaigns Done Right Double-check that the form works as intended, the thank you page is live, and your offer is delivered as promised. Photography can serve as more than a static image, it can be an interactive guide, leading the eye throughout the message. According to the Federal Trade Commission and CAN-SPAM Act, youre legally required to include a clear and conspicuous explanation of how the recipient can opt-out of getting emails from you in the future. There are a couple of ways to do this. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. This approach is among the best for displaying the confidence of a brand in its products. Did a certain subject line perform better than others? The email is centered entirely around showcasing the new product, but in this case, that's exactly what the folks who opted in to the "early access" list were looking for. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3a319a89-ebd2-48ad-94d8-a7b3cc5aa634', {"useNewLoader":"true","region":"na1"}); Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that's kind of fun. While of course, it's your email subject line which is going to get your email opened in the first place, a well-designed newsletter is what helps keep the reader's . Nurture leads: Delight your customers with content that can help them succeed in their goals. The emails are branded so readers immediately know who the email is from and what it will include. Share different use cases or jobs-to-be-done. With it, you will customize your campaigns, add or remove elements, and preview them on the spot.
Templates for Email Marketing and Email Newsletters | Mailchimp It may seem counterproductive to ask your subscribers to opt in to your emails twice, but some research on open rates suggests that customers may prefer a confirmed opt-in (COI) email more than a welcome email. Use a relevant call-to-action to an offer that the reader will find useful.
The 97 Best Email Marketing Campaign Examples | Campaign Monitor Irreverent and insightful takes on business and tech, delivered to your inbox. Irreverent and insightful takes on business and tech, delivered to your inbox. Be personable and address your reader in a familiar tone. Everything from the time you send your email to the devices on which your email could be opened matters.Your goal with every email is to generate more leads, which makes crafting a marketing email a more involved process than other emails youve written. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Email Marketing Benefits There are over 4 billion email users worldwide, so if you're looking for a way to reach your customers, email is the perfect place to find them. This could be one of your first interactions with your prospect. It just takes a plan (one that can be broken down into a few key steps). At the top of their promotional emails, the pizza brand includes a "Hut Rewards" tracker to give a preview of upcoming loyalty program freebies. The email is educational first and promotional second. We love this simple welcome email from Handy. With great email design, youll reach and resonate with your audience members more effectively, allowing you to grow better. Free for 1 month. With more than 70% of businesses using email newsletters to communicate with the customers, it's more important than ever your emails stand out. Learn how to create a GIF using Photoshop. Write about relevant and/or personal events, like region-specific holidays or birthdays. The unfortunate but true reality of email marketing is that your recipients and customers change over time especially as your business grows and evolves. For this reason, allow your recipients to leave (or unsubscribe from your emails) on a good note so they can remember your business in a positive light who knows, they may need your email content, products, or services again in the future. Now let's review when you should use email marketing and some benefits and statistics that support the reason why email marketing is so valuable. And last but certainly not least, you need to consistently measure the success of your email marketing efforts. With the immense potential of email marketing also comes fierce competition. Heres what a subject line looks like in your email inbox: Heres what a subject line looks like in your mobile devices email inbox: A great subject line will have these characteristics: Your email pre-header is a preview of what the email is about, similar to the meta description of a web page. Retain data for justifiable business purposes only. In addition, 83% of customers are willing to share their data to create a more personalized experience. You can think of these steps as the way to create a successful email marketing strategy. 4 ways to automate your email marketing for better communication, B2B email marketing: strategies, tips, and examples, Email marketing best practices: lists, content, testing, and more, How to build an email marketing listand 24 winning strategies, Get productivity tips delivered straight to your inbox. Published: No problem. Include your logo, a link to your website, links to your social media accounts, and, Contact information (and secondary contact information), Social media links (e.g. Pro Tip: When done well, incorporating an array of textures, via high-quality graphics or photography (like the crumbled paper used above), can make the 2D experience of viewing an email more visceral and engaging. We especially adore the textured backgrounds, as well as the ways in which they play with light and shadows. Boost brand awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. Be concise. Side note:If you need help writing effective email copy, so you can get back to the fun part, HubSpot's Campaign Assistant can help write your emails in just a few clicks. Annotations in Gmail's Promotions tab also allow you to set an expiration date. quality leads and prospects you can work to reach and convert via email. This approach is very true-to-brand for a women's apparel and accessories company. Rewrite your copy to make sure that its clear what you want the reader to do.